YVES SAINT LAURENT BEAUTY COACHELLA 2019
ysl beauty STATION coachella 2019
April 2019 palm springs coachella music festival
LINE EVeNT PRODUCER FOR HK CORP (BRAND ACTIVATION, POP UP STORE, LAUNCH EVENT at the parker hotel, MAster CLASSES W/ tOM PECHEUX, logistics for 100 INflueNCERS, representing 15 countries)
HIGHLIGHTS 15,000 visitors over the week-end · 140 photo and video shoots · YSL’s pop-up greatest retail sales level · YSL China livestream reached 1 million viewers in China · Online reach: 80 million · Press reach: 130 million
ART DIRECTION BY PARTI PRIS & EVENT + CONTENT PRODUCTION BY HK CORP
SELECTED PRESS FORBES · VOGUE BUSINESS · WWD · HIGHSNOBIETY · HYPEBAE · DAZED
VIEW THE FULL CASE STUDY HERE
